SECRETS OF A MILLION-DOLLAR SALES LETTERS
The first step is understanding why people buy products and services. The second step is finding out which products and services are being bought by people who fit into your target audience (ie: men over 30, women with kids).
The third step is finding out what problems those people face or want to be solved. Once you've got that information, it's time to write your sales letter!
The truth is that your business can benefit from the same tactics that these big companies use. In fact, if you do things right, you can find yourself with more customers than you know what to do with!
If you want to know the secret of making millions with your sales letters, it's all about knowing your audience. You don't want to sell a product or service to someone who doesn't want it. When you're writing sales letters, you have to write them for people who are in the market for what you have to sell. That means you need to think like a marketer and not just a writer. And here's how we do it: